This may be a no brainer but I just wanted to talk about it because it interests me. I'm a huge Mac fan and an Apple "loyalist", but this feeling I get doesn't necessarily fall upon the quality but more of the brand positioning and how Apple wants "me" as a consumer to feel about the brand name. I believe that over the years Apple went above and beyond with their brand positioning, they have had the opportunity to rank themselves as the leader in technology but not necessarily focusing on the quality (don't get me wrong they are good quality) but focusing on the connection with the consumer to the brand.
Many people believe that the IPod products do so much more than other mp3 players and what not, but it's not all necessarily true, there are many other products out there with the same capabilities (excluding some applications) that people are neglecting by the tyrant Apple. People talk about technology but Apple was a marketing company, thats how powerful of a brand Apple is. Apple has positioned itself through marketing as the power house of imagination, design and innovation! And some people would say without the brand Apple would be dead and useless.
So this is just a clear example of how much brand positioning has an effect on the consumers rather then the product itself. People take the image of the brand and develop the connection for the status that the brand has to offer and use that to base their spending habits. Apple has done this effectively and has gained many loyal consumers.
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