BrandStands

I really enjoyed these brand characters recently, The Super 7 Lotto Super heroes. They put the average joe face on a super hero body. I beli...

Brand Architecture is the structure a business chooses to organize a hierarchy of its brand properties. This allows the brand to arrange it...

This may be a no brainer but I just wanted to talk about it because it interests me. I'm a huge Mac fan and an Apple "loyalist...

Check It! http://www.characterweb.com/who.html I had no idea that a company like this actually existed; I always thought that the company...

When I'm shopping for shoes, I know exactly what type, style, color and comfort I want.... Nike! That's right I get pretty dissapoin...

Vanilla Coke, in my opinion, was one of the best brand extensions/line extensions that has ever walked this earth. I don't know what it ...